Allocating the cost of a syndicated program against the station budget, putting more value on the first plays of the episodes is
a. cash license.
b. barter.
c. declining value amortization.
d. straight line amortization.
c
Communication & Mass Media
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After taking a test that caused you to feel stress and anxiety, you decide to listen to your favorite CD to relax. What media theory does this describe?
A. gatekeeping theory B. social construction theory C. agenda setting theory D. uses and gratifications theory
Communication & Mass Media
James believes that gay people are abnormal and overly concerned with sex, so he has never been friends with people he knew were gay. James' attitude toward gays illustrates ________, a barrier to intercultural communication.
A. stereotypes B. prejudice C. discrimination D. A and B
Communication & Mass Media