The Bathon Brothers Farm sold only organically grown vegetables. This is an example of __________________ segmentation.
a. Geographic
b. Demographic
c. Benefits sought
d. It's impossible to tell from this example
Ans: c. Benefits sought
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Which of the following is true about the expected value of perfect information?
A) It is the amount you would pay for any sample study. B) It is calculated as EMV minus EOL. C) It is calculated as expected value with perfect information minus maximum EMV. D) It is the amount charged for marketing research. E) None of the above
If the manager orders 16 cases each time she places an order, what is the average inventory level?
The manager of the Quick Stop Corner convenience store (which is open 360 days per year) sells four cases of Stein soda each day (1440 cases per year). Order costs are $8.00 per order. The lead time for an order is three days. Annual holding costs are equal to $57.60 per case. A) 4 cases B) 8 cases C) 12 cases D) 20 cases