Which of the following best captures the type of decisions that are made at the strategic marketing level?
a. Identify six strong market segments and pursue all equally.
b. Develop a position statement that clearly illustrates the value proposition for the product and identify target markets accordingly.
c. Quickly secure advertising spots in the journals with the highest readership.
d. Decide to price the product using the cost-pricing method.
e. Collect market research to identify key trade shows.
b
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List and briefly describe the three major types of forecasts that organizations use in planning future operations
What will be an ideal response?
The ________ contains a set of longer-term objectives (often three to five years) that represent measurable movement toward the information vision and IT architecture and a set of associated major initiatives that must be undertaken to achieve these
objectives.A) business strategic plan B) operational IS plan C) strategic IS plan D) information resource assessment