Which of the following is an incorrect statement regarding the creation of an agency relationship?
A) Agency relationships can be created by informal oral agreements.
B) Agency relationships can be created by formal written contracts.
C) Under the statute of frauds, some states require that all agency contracts be in writing.
D) An agency agreement must be filed with the secretary of state in the state where the agreement is executed.
D
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It is most accurate to say that the executive summary of a marketing plan is designed to communicate ________ to senior leadership and business stakeholders
A) specific controls and measurement B) essential information C) detailed market analysis D) an overview of competitors' actions E) an overview of marketing needs
________ describes how responsive demand will be to a change in price
A) Price elasticity B) Break-even pricing C) The experience curve D) Target costing E) Cost transparency