The statement made by the judge to the jury before jury members retire to the jury room to discuss the case is called the judgment

What is the most common error in attempts to evaluate public relations programs?

A. Substituting measures from one evaluation level for those needed at another B. Failing to include clippings as part of the evaluation C. Publishing the results for competing organizations to see D. Hiring research firms with little experience in public relations E. Using single measures of message readability

Measures of message readability represent evaluations of which one of the following?

A. Message impact D. Message content B. Message preparation E. Message dissemination C. Message placement