When a famous movie star, who had been divorced four times in the past, announced he had married his current girlfriend in a private ceremony over the weekend,
the entertainment news editor wanted to run a story on the girlfriend's background the very same day. He was afraid the movie star would change his mind, and the story would lose its
a) currency.
b) prominence.
c) impact.
d) timeliness.
ANS: a
Communication & Mass Media
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All of the following are trade show considerations EXCEPT
A) make display booth visually attractive. B) involve visitors. C) always offer food. D) have knowledgeable representatives. E) all of the above.
Communication & Mass Media
All of the following are speeches about events EXCEPT
a. the running of the bulls in Spain. b. a demonstration of ballet techniques. c. Arbor day. d. shopping on "black Friday."
Communication & Mass Media