A firm that plans to use a(n) ________ will add higher priced, higher quality items to its product line
A) upward line stretch
B) limited-line strategy
C) undifferentiated strategy
D) marketing mix contraction
E) cannibalization strategy
A
You might also like to view...
One of your clients recently upgraded its accounting system from a medium-scale general ledger package to a complex state-of-the-art enterprise resource planning system. This installation took place over the last nine months of the entity's fiscal year and is nearly 100% complete by the balance sheet date. Which of the following best describes the main affect of this event on the audit risk model for the current year?
A) It will likely increase the risk of material misstatement. B) It will likely decrease the risk of material misstatement. C) It will likely decrease the audit risk. D) It will likely increase the detection risk.
Which of the following allows companies to present videos as an integrated collection in a customized user interface?
A) Infographics B) Geographic information systems C) "Big Data" systems D) Branded channels E) Tag cloud systems