Describe public relations and four objectives it is often used to achieve
What will be an ideal response?
Public relations departments build good relations with the company's various publics and handle or head off unfavorable rumors, stories, and events. Public relations objectives include:
a. introducing new products to retailers and consumers
b. enhancing the image of the organization
c. influencing government legislation
d. providing advice and counsel for top management
e. enhancing the image of a city, region, or country
f. calling attention to a firm's involvement with the community
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Which student scored better compared to the rest of their section?
What will be an ideal response?
Which of the following is NOT a valid reason for a firm to establish subsidiaries?
a. to better control risk exposure of either parent-to- subsidiary or subsidiary-to-parent. b. to enhance the company's ability to evaluate individual performance and to create different compensation systems for a diverse set of its businesses. c. to obfuscate financial reporting. d. to conform with regulatory requirements specific to a particular business environment.