A high rate of inventory turnover indicates ease in selling inventory

Molson beer is produced in Canada. Coors is manufactured in the United States. A merger of the two breweries would give each brand access to a significantly larger market. To effectively reach both markets, the merged company would need to coordinate its promotion mix so as to produce a consistent, unified, and customer-focused message. In other words, the brewery would need to use which of the following?

a. integrated marketing communications b. creative selling c. transactional communications d. coordinational promotion

Which of the following is a defensive strategic market plan?

A) a new market entry strategy B) an improve position strategy C) a harvest strategy D) a vertical integration strategy E) a horizontal integration strategy