A film company has a high market share in the market of children's films. However, the children's film market is a relatively stable, low growth market. This film company would be classified as a(n) ________ using the BCG matrix
A) exclamation mark
B) dog
C) cash cow
D) star
E) question mark
C
Business
You might also like to view...
In almost all countries, roads, seaports, airports, rail and canals have this in common
A) They were built and/or managed by the government. B) They are located near the water. C) They are the source of most of the tax revenue for municipalities. D) They are staffed by foreign nationals.
Business
Group memberships influence self-concept by all of the following except _____
a. loyalty to the group b. internal group pressure to conform c. external pressures to conform by others outside one's group memberships d. all of the above
Business