What are some key issues in ethics that all media professionals need to consider?

What will be an ideal response?

All media outlets must strive for trust and honesty when dealing with their audiences, even though some outlets may be held to a higher level of scrutiny than others. The closer the relationships between professionals, the deeper the potential entanglements are. When you find yourself writing anything you plan to publish, always make sure you have taken pains to keep the writing in your own words. In many cases, the financial interests of these media outlets and their ethical concerns do not run contrary to one another. However, when you feel as though your ethics do not match with what is being asked of you, you should discuss the issues at hand with your boss and your financial backers.