Affective message strategies are designed to invoke feelings and emotions and match them to a good, service, or company

All of the following are optional provisions in an individual health insurance policy EXCEPT

A) change of occupation B) unpaid premiums C) misstatement of age D) legal actions

A manufacturer wants to achieve rapid market penetration through a low-price policy. However, its dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________

A) goal incompatibility B) unclear roles C) ambiguous rights D) differences in perception E) dependence on the manufacturer