Which of the following is a nonprobability sample in which quotas, based on demographic or classification factors selected by the researcher, are established for population subgroups?
a. Quota sample
b. Convenience sample
c. Stratified sample
d. Systematic sample
e. Snowball samples
a. Quota sample
Business
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The first step in any marketing research project is to ________
A) define the problem B) develop an approach to the problem C) formulate the research design D) correct the problem E) excise the problem
Business
Low-interest financing and longer warranties are both examples of ________ pricing
A) segmented B) promotional C) product bundling D) captive product E) product form
Business