Should ICG seek to share the blame with the news media for spreading the false rumor?
What will be an ideal response?
There would be little gained in attempting this approach. Ultimately, ICG bears
the responsibility for the health and safety of its employees. The company also
bears responsibility for the management of its crisis communications. While it is
true that the news media and others could have performed better, it is best left to
others to pronounce that judgment. ICG's best post-disaster strategy is to be seen
trying to resolve the issues that led to the accident. That is a much more powerful
message than pointing fingers at someone else.
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