One of the most valuable attributes of the Web is the ability to ________

A) provide companies with instantaneous customer feedback
B) enable the site to create an appearance that the organization is able to meet customer needs that, in fact, are not possible based on its actual resources
C) eliminate advertising expenses and the amount of printed materials needed to facilitate promotional efforts
D) encourage the use of credit cards as a means of paying for the online transaction

A

Business

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When working for the Golden State Warriors, Matt Levine developed an "audience audit" which advanced the practices of

A. sport sales. B. sport accounting practices. C. sponsorship awareness. D. sport marketing research

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