The focus of the competitor analysis section of the business plan is to:
A) demonstrate the existence of the market for your product.
B) show that your experienced management team is better than your competitors'.
C) demonstrate your company's advantage over competitors.
D) describe your overall product line.
Answer: C
Business
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Indra K. Nooyi is chief executive of:
A) Nissan Motor (Japan). B) PepsiCo (USA). C) Ford Motor Company (USA). D) Pharmacia Corporation (USA). E) Atlas Copco AB (Sweden).
Business
Unwholesome demand occurs when consumers' purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis
Indicate whether the statement is true or false
Business