Enabling meaningful, personalized communication between a business and its customers is most essential to which of the following?

A) the marketing mix
B) brand management
C) customer relationship management
D) the production orientation
E) social responsibility

C

Business

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The first intercollegiate athletic coach was:

A. a physical therapist hired to introduce a training program B. a doctor hired because of the number of injuries involved in sport competitions C. a football coach by the name of Amos Alonzo Staggs D. hired so that the students wouldn't have to spend so much time organizing games and practices

Business

The standard for requiring a drug test in a federal agency is ________

a) probable cause b) reasonable suspicion c) mere likelihood d) under no circumstances

Business