Business professionals know that ________ is the attempt to change an audience's attitudes, beliefs, or actions

A) deception
B) sales
C) persuasion
D) trickery
E) marketing

Answer: C
Explanation: C) Persuasion attempts to change the attitudes, beliefs, or actions of an audience. Persuasion is not about trickery or deceit; instead, it's about letting audiences know they have choices and presenting your offering in the best possible light.

Business

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Reciprocity is:

A) Creating debts and obligations for doing something B) Keeping a mental scorecard of who "owes" you a favor at work C) Both A and B D) None of the above

Business

The ________ have specific knowledge about one or more of the business processes and help to coordinate and prioritize the different functional requirements of the new system

A) SMEs B) project team members C) module experts D) functional experts

Business