Customer loyalty is a deep commitment to rebuy or repatronize a preferred product or service consistently in the future, thereby causing repetitive same-brand purchasing

Indicate whether the statement is true or false

TRUE

Business

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How do marketers respond to charges of planned obsolescence?

A) Consumers dislike constant style changes. B) It promotes the all-American value of consumerism. C) The product will eventually wear out anyway. D) Most consumers are materialistic. E) Consumers get tired of old goods.

Business

Encouraging users to click a Like button is an example of which step in the social marketing process?

A) fan acquisition B) brand strength C) community D) amplification

Business