Scaled questions are better than ranking questions when measuring values

Except for major tragic events – e.g., 9/11 or Hurrican Katrina – that trigger sudden changes in public opinion, mass media effects on opinion are gradual and hard to study conclusively

Indicate whether this statement is true or false.

The biggest selling work published by colonial presses in the 1700s was:

a. the Bible. b. Pamela by Benjamin Franklin. c. Common Sense by Thomas Paine. d. The Bay Psalm Book.