One explanation for the effectiveness of persuasive appeals that match an attitude’s function is:
a. matched appeals are more succinct
b. matched appeals are more ego-involved
c. matched appeals speak to the receiver’s psychological needs
d. matched appeals are less extreme
c. matched appeals speak to the receiver’s psychological needs
Communication & Mass Media
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"What is the cause of the reduction in the value of crude oil?" is a question of conjecture
Indicate whether the statement is true or false
Communication & Mass Media
Rhonda is writing a speech on the ways to invest money that she will be presenting to freshmen students. What type of speech will she most likely write and what would be the best organizational pattern for the speech?
What will be an ideal response?
Communication & Mass Media