Which of the following is a reason why a target-return pricing approach does not necessarily
result in an optimum profit for a firm?
A) The target-return pricing approach is too complex and expensive to implement.
B) The target-return pricing approach is highly influenced by the prices set by competitors.
C) The target-return pricing approach ignores the current demand for the product.
D) The target-return pricing approach uses the perceived value of the product as a basis for
setting the final price.
C
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