The heart and soul of on-air and off-air production is:

a. identifying an audience
b. capturing an audience
c. entertaining an audience
d. audience measurement
e. both A & B
f. all of these
g. none of these

.E

Communication & Mass Media

You might also like to view...

When Maslow referred to the unconscious competence, he was explaining how people attain _____ skills

a. business b. physiological c. rhetoric d. communication

Communication & Mass Media

Unless you have sufficient evidence otherwise, you must assume that:

a. both the null and alternative hypotheses are true b. the alternative hypothesis is true c. neither the null nor alternative hypotheses are true d. the null hypothesis is true

Communication & Mass Media