The difference between the value of the product and its price remains with the customer as consumer surplus

Amazon's Associates program is an example of which of the following?

A) viral marketing B) local marketing C) affiliate marketing D) lead generation marketing

Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, website, and retail outlets. It uses the same models in its catalog and in its print ads as well as on its website

Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________. A) repositioning B) insight mining C) integrated marketing communication D) feature analysis E) benchmarking