A global fast-food chain started offering action figures and other toys for children in an attempt to gain an edge over a rival fast-food chain of similar size. Which of the following best describes this approach to gain an advantage?
A) locating substitutes and alternatives for scarce supplies
B) showing that one's product is essential to successful operation
C) introducing new products and services in order to reduce intensity of rivalry
D) demonstrating the functional superiority of one's product over rival products
C) introducing new products and services in order to reduce intensity of rivalry
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Geographic organization of the sales force:
A. Permits beneficial division and specialization of labor B. Is not used by large organizations like 3M and IBM C. Allows the individual salesperson to develop familiarity with the technical attributes, Applications and the best selling methods to use with each product D. Requires fewer managerial levels for coordination of sales activities than other methods of organizing the sales force E. Is a low-cost method of vertically organizing a sales force
Which is true for a limited liability partnership (LLP)?
(A) All partners are free from liability. (B) All partners have personal liability. (C) All partners are required to be general partners. (D) All partners are limited from personal liability in certain situations.