What is the difference between an influencer and an ambassador?
What will be an ideal response?
Influencers have a large reach and base, whereas an ambassador has a strong core base but is a loyal audience member for the brand.
Communication & Mass Media
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One trait of media conglomerates is
A) eliminating boards of directors at any newly-acquired subsidiaries. B) having day-to-day decisions for all subsidiaries made in one centralized, executive office. C) ownership of subsidiaries that remain distinct operating entities. D) ownership of some subsidiaries whose business does not involve communication.
Communication & Mass Media
__________ conflicts involve behaviors or beliefs and values
a. Personality b. Normative c. Behavioral d. Moral e. None of these
Communication & Mass Media