Social psychologist William McGuire suggests that when an audience agrees with you about a persuasive issue, you should inoculate them by increasing their resistance to counterpersuasion. You can do this by
a. giving the audience more reasons to support the position you share with them.
b. making jokes that demonstrate the absurdity of the opposition's arguments.
c. building up audience resistance to counterpersuasion by showing them how to refute opposing arguments.
d. attacking the opposition's credibility.
e. coming up with clever, demeaning slogans to characterize the opposition.
c
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media