Writing an effective business message includes using strong, familiar words, creating effective sentences, and developing coherent paragraphs
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: After you've planned your message, adapt your approach to your audience with sensitivity, relationship skills, and style. Then you're ready to compose your message by choosing strong words, creating effective sentences, and developing coherent paragraphs. Determining the media and channels for producing and delivering the message takes place in the planning process.
You might also like to view...
Irene is a representative of Baroque Minerals, Inc., a publicly traded mining company. Irene states publicly that Baroque has discovered a significant deposit of a rare mineral in China, which promises to substantially increase the long-term revenue of the company. Unbeknownst to Irene, an unexpected earthquake that same day destroys the mine in China and blocks access to the rare mineral for years to come. The company's stock drops as a result. Baroque Minerals will likely be:
a. liable under SEC Rule 10b-5. b. not liable under SEC Rule 10b-5, because Irene did not make a material misrepresentation. c. not liable under SEC Rule 10b-5, because Irene did not have a wrongful state of mind. d. not liable under SEC Rule 10b-5, because Irene because of the natural exigency defense to such claims.
Compared to standardized global marketing, adapted global marketing ________
A) uses the same marketing mix elements in all target markets B) lowers marketing costs by using home country sales teams C) modifies marketing strategies to meet local needs D) maintains uniformity across all markets E) results in greater brand power