Which of the following is an advantage of direct investment?
A) Direct investment involves fewer risks than joint ownership.
B) Direct investment ensures that a firm is shielded from market changes.
C) Direct investment allows a firm to keep full control over the investment.
D) Direct investment involves minimal financial or time expenditures.
E) Direct investment protects the firm from currency devaluation.
C
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________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and recordkeeping
A) Consumer promotions B) Quantity discounts C) Functional discounts D) Seasonal discounts E) Trade-in allowances
Descriptive research is a type of exploratory research that has as its major objective the description of something-usually market characteristics or functions
Indicate whether the statement is true or false