Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets
This is an example of ________.
A) straight extension
B) forward invention
C) regional version
D) city version
E) country version
C
Business
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Which of the following scenarios illustrates business marketing?
a. Molly, a university student, buys a book to gift her friend. b. Tom, the accountant at Martel Inc., buys a pair of shoes for his daughter. c. Mark, a school student, purchases a laptop for his personal use. d. Jenny, the manager of Ikon Inc., purchases a set of printers for her office.
Business
Research conducted before and during implementation to inform planning and program adjustment is called what?
A. Informative research D. Intermediate research B. Formative research E. Summative research C. Adjudicative research
Business