_____ is the process of identifying and assessing what is being said about a company, individual, product, or brand
a. Media planning
b. Crowdsourcing
c. Social media monitoring
d. Networking
ANSWER: c
Social media monitoring is the process of identifying and assessing what is being said about a company, individual, product, or brand. It can involve sentiment analysis and text mining specific key words on social networking Web sites, blogs, discussion forums, and other social media.
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_____________________ is established in a low-tax or offshore jurisdiction. Used by corporations to defer or reduce taxes.
Fill in the blank(s) with the appropriate word(s).
Harvey's Bookstore is a popular online bookstore that has differentiated itself through smooth-functioning delivery networks. This is an example of ________ differentiation
A) product B) image C) price D) channel E) people