If demand is highly responsive to a change in price, we say the demand is ________

Existing customers ________ than new customers

A) are more critical about the quality of the product B) cost less to serve C) are more price-sensitive D) are less likely to refer new customers to the company

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

A) Zip+4 code centers generally have stable boundaries and a population of about 4000. B) The weights in the buying-power index are somewhat arbitrary. C) Normally, the lower the BDI, the less room there is to grow the brand. D) Census tracts are a little larger than neighborhoods. E) This method is primarily used by business marketers.