The overall goal of a speech is referred to as its __________.
A. general purpose
B. thesis
C. specific purpose
D. theme
Answer: A
Communication & Mass Media
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The Fox TV campaign made wide use of ______.
A. print media placements B. pitched media interviews C. advertising D. special events
Communication & Mass Media
How would you go about testing whether Agenda Setting Theory is occurring with respect to a particular social issue? Select an issue, formulate a research question, and describe a study that could test whether Agenda Setting Theory is supported.
What will be an ideal response?
Communication & Mass Media