Functional structures for international operations are most likely found among those companies that ________
A) have a narrow range of products that rely on economies of scale
B) have multiple products that share few common technologies
C) rely on differentiated marketing methods
D) compete in unstable industries
A
Business
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________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior
A) Differentiation B) Mass marketing C) Market targeting D) Market segmentation E) Positioning
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