According to BrandAsset® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a "report card" on past performance and a current indicator of current value

To become ISO 9000 certified, organizations must:

A) document quality procedures. B) have an onsite assessment. C) have an ongoing series of audits of their products or service. D) all of the above E) none of the above

Under an equity-indexed annuity, what name is given to the percentage increase in the stock index that is credited to the contract?

A) the expense rate B) the exclusion ratio C) the indexing method D) the participation rate