According to the text, effective communication skills are vital in most higher-paying jobs and positions

Valerie was in charge of organizing an open house for Princeton General Hospital. The aim of the open house was to show the hospital's emergency facilities, diagnostic equipment, operating rooms, and patient rooms

She ensured tours were led by trained guides who had a comprehensive understanding of the hospital facilities. However, Valerie failed to tutor the guides on what exactly they were going to say to the guests. This led to the guides providing a garbled description of various hospital facilities and services to the audience. What aspect of an effectively planned open house did Valerie fail to consider? a. Explanatio b. Reception c. Routing d. Publicity

Semiotic approaches of language consider how __________ and __________ help shape our language use.

A. Norms B. Actions C. Rules D. All of the above E. Both A & C F. None of the above