Public relations should lead marketing strategy because

A) PR practitioners are master communicators.
B) PR practitioners do market research.
C) PR practitioners deal with multiple stakeholders.
D) PR practitioners create more effective sales literature.
E) PR practitioners have been trained in ethics.

Answer: C

Communication & Mass Media

You might also like to view...

If you arrange your ideas into logical categories, but the main points do not require a particular order, you are using a(n) ________ pattern of organization

What will be an ideal response?

Communication & Mass Media

Because a preparation outline helps focus your ideas and organize your materials you should write the title of your speech and your specific purpose but never your thesis statement at the top of the outline

Indicate whether the statement is true or false

Communication & Mass Media