Evidence consists of facts, examples, statistics, and ________ you use to support and prove the points you wish to make

A) expert opinions
B) information gathered from the Internet
C) inferences made by the general public
D) emotions

Answer: A

Communication & Mass Media

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Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:

a. Targeted Hispanics in a unique "street campaign" b. Found meaningful ways to connect with the African American market c. Recognized the LGBT consumers in its market area d. Understood that the 50-plus market needs simpler phones

Communication & Mass Media

An after-dinner speech is basically a stand-up routine

Indicate whether the statement is true or false

Communication & Mass Media