Evidence consists of facts, examples, statistics, and ________ you use to support and prove the points you wish to make
A) expert opinions
B) information gathered from the Internet
C) inferences made by the general public
D) emotions
Answer: A
Communication & Mass Media
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Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:
a. Targeted Hispanics in a unique "street campaign" b. Found meaningful ways to connect with the African American market c. Recognized the LGBT consumers in its market area d. Understood that the 50-plus market needs simpler phones
Communication & Mass Media
An after-dinner speech is basically a stand-up routine
Indicate whether the statement is true or false
Communication & Mass Media