Khokho's Coffee House is the first to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the popular flavors in each country. Based on this information, Khokho's Coffee House uses__________ to market its products.
Fill in the blanks with correct word.
ANSWER: product invention
Khokho's Coffee House is the first to introduce flavored coffee in the market. This indicates that it is creating new flavors based on popular flavors in different countries and is therefore engaged in product invention. In the context of global marketing, product invention can be taken to mean either creating a new product for a market or drastically changing an existing product.
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