A talk show host kept asking the spokesperson of Sunntark Pharma about details of unethical animal testing practices that her organization has carried out over the past decade
Instead of directly answering the host's questions, the spokesperson coolly answered that her organization has pioneered a safe drug testing method and that Sunntark Pharma aims to set the benchmark for such safety measures in the future as well. What approach did the spokesperson employ?
a. Use the bridging technique
b. Stay on message
c. Use industry jargon
d. Avoid talking heads
A
Communication & Mass Media
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________ relationships in the organization can be defined as two people who interact face-to-face for any length of time who assume the roles of sender and receiver of messages simultaneously
Fill in the blank with correct word
Communication & Mass Media
What principle of outlining identifies the hierarchy of ideas?
A. parallelism B. coordination C. subordination D. condensation
Communication & Mass Media