The Overseas Private Investment Corporation (OPIC):
A) is a private company that analyzes and monitors the political climate of countries in which American companies do business.
B) offers insurance to American companies to diminish the risks of expropriation of their property in the countries in which they do business.
C) was successful in lobbying Congress to repeal the Foreign Sovereign Immunities Act which had, in the past, prevented American companies from seeking relief from countries which had expropriated their property.
D) provides protection against natural disasters such as tsunamis in foreign countries.
B
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Three questions related to strategy?
What will be an ideal response?
Which of the following is a potential drawback of multibranding?
A) Consumers may become confused about the image of the main brand. B) An overextended brand name might lose its specific meaning for consumers. C) Different product features can appeal to consumers with different buying motives. D) The company's resources may be spread over too many brands. E) The company can occupy more retail shelf space.