Which of the following is an example of a company employing the product development growth
strategy to achieve its market-share based objectives?
A) Blackberry capturing market share from competing manufacturers of smart phones by
offering special Blackberry features like instant messaging etc.
B) General Motors selling a number of variants such as Buick, Cadillac, Chevrolet, GMC,
Opel, Vauxhall, and Holden for the American market
C) McDonald's opening multiple fast-food outlets in several cities around the world
D) Crompton Greaves expanding its market share by creating new products like domestic
grain grinders for a newly acquired Asian market
B
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The management of Zeta Fire Alarms has calculated the following variances
Direct materials cost variance $9,000 U Direct materials efficiency variance 36,000 F Direct labor cost variance 15,000 F Direct labor efficiency variance 13,500 U Total variable overhead variance 8,500 F Total fixed overhead variance 3,000 F What is the total direct materials variance of the company? A) $1,500 F B) $27,000 F C) $11,500 F D) $6,000 F
A volume-sensitive industry is one in which __________ costs constitute a higher proportion of total costs
a. incremental b. fixed c. variable d. controllable e. none of the above