The secret of success in placing publicity is to develop a good working relationship with the media by:
a. entertaining editors.
b. visiting producers of the TV houses.
c. knowing and anticipating the needs of the media.
d. all of the above.
C
Communication & Mass Media
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When employing the artistic standard to the evaluation of your classmates' speeches, you will be
determining whether the speaker does all of the following EXCEPT A) adapts to the rhetorical situation. B) follows accepted principles of speaking. C) conforms to ethical norms. D) achieves its goal. E) conforms to conventional thinking.
Communication & Mass Media
_____ is a sense-making process in which we attempt to understand our environment so we can respond to it appropriately
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media