A brand ________ is a specialized group of consumers and employees whose identification and activities focus around the brand

A) community
B) channel
C) association
D) personality
E) cluster

A

Business

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Indra Nooyi, chair and chief executive of PepsiCo, is among the corporate leaders who are not native to the headquarters country

Indicate whether the statement is true or false

Business

If revenues can be forecast to fall within a tight range of outcomes, then the ratio of cash and near-cash to total assets will be greater for the firm than if the prospective cash inflows might be expected to vary over a wide range

Indicate whether this statement is true or false.

Business