Social media content available in the public domain is representative and appropriate for use in marketing research

In addition to copytesting, many advertising research firms such as Millward Brown also can provide agencies with emotional reaction charts that show how viewers feel about an advertisement as they are watching it

Indicate whether the statement is true or false

In which persuasive pattern of organization does a speaker arrange information based on pro and cons?

A) Monroe's Motivated Sequence B) cause-effect C) Maslow's hierarchy of needs D) advantages-disadvantages