Before beginning the marketing research process, a company should do which of the following?
A) develop consumer insights
B) follow a formal process to determine whether research is warranted
C) formulate the research question
D) identify existing sources of information
E) select a research design
B
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Going Places Adventure Travel signed a 14%, 10-year note for $152,000. The company paid an installment of $2,200 for the first month. After the first payment, what is the principal balance? (Round your answer to the nearest whole number.)
A) $149,800 B) $150,227 C) $151,573 D) $154,200
Which of the following best describes a car company's value proposition?
A) We charge a 20 percent premium on our cars. B) We target safety-conscious upscale families. C) We sell the safest, most durable wagon. D) We are the market leader in the small car category. E) We focus on expanding in faster-growing markets.