________ involves selling products that are not directly related to products that you have sold to an established customer

Why might traditional promotional tools be inadequate to motivate product adoption of many nonprofit organizational products?

a. because of direct distribution b. because of the wide range of potential consumer involvement c. because of nonprofit product volunteer policies d. because of infrequent use of target markets

CJ's is a clothes retailer that grew from a single store into a chain over a few years

The key service characteristic during CJ's early years was a personalized customer relationship, and the company continues to collect information about its customers and maintain a database. Recently, however, CJ's has been losing customers to competitors as the expansion has made it difficult to personalize services. How can CJ's use its customer database to reactivate customer purchases?