The principle of ___________ states that messages often have more than one meaning

a. punctuation
b. ambiguity
c. unrepeatability
d. irreversibility

Answer: b

Communication & Mass Media

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The dialogic theory of mass communication centers on two-way communication, attempting to communicate with others instead of just speaking to or at them

Indicate whether this statement is true or false.

Communication & Mass Media

Swynton and Linwall are neighboring nations. Swynton is economically, technologically, and financially more powerful than its neighboring nations. Recently, Linwall has been raising concerns of growing erosion of its cultural values and neglect of its traditional values. It is also strongly concerned that its entertainment industry is not performing well. The government of Linwall holds that this moral and cultural degradation observed in Linwall is a result of large-scale import and infusion of movies, music, and goods from Swynton. This scenario exemplifies ________.

A. embodied ethnocentrism B. pacifism C. culture shock D. cultural imperialism

Communication & Mass Media