Give an example of the use of straddle positioning
What will be an ideal response?
Student answers may vary.
Subway restaurants are positioned as offering healthy, good-tasting sandwiches. This positioning allows the brand to create a POP on taste and a POD on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés.
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Which of the following is not a critical parenting skill, as identified by Galinsky?
a. making the child feel important and loved b. providing rituals and routines c. being involved in the children's education d. all of the above are important
The design phase of system development deals with the question of _________ to build the system
A) how B) where C) when D) why