The strength and importance of a value is its _______.

a. valence.
b. intensity.
c. orientation.
d. position.

b. intensity.

Communication & Mass Media

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Critical listeners are less inclined to be influenced by the speaker?s title, previous reputation, or

charisma, and are more resistant to emotional appeals. Indicate whether the statement is true or false

Communication & Mass Media

Sean checked the clock and saw that it was 10:00 a.m., which was the time thegroup had agreed upon to start the meeting. Clearing his throat to get the attention of his coworkers, he jumped right into explaining the project. Sean is taking on which role?

a. task b. relational c. individual d. social

Communication & Mass Media